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The GGF’s consumer advice website MyGlazing.com recently hit a landmark one million page views.
Set up three years ago, back in 2016, MyGlazing.com was created to help homeowners make a more informed choice when selecting windows, doors and conservatories. Since then, the site has drawn in over 600,000 users, all exploring products and advice from 24 sectors within the glass and glazing industry.
James Lee, GGF Director of External Affairs, who started the site, comments: “MyGlazing.com has been an incredible journey. Its creation came from GGF members who asked for a consumer-friendly website because they felt the GGF website was (and still is) a trade-focused website. So we set it up and followed a smart search engine optimisation strategy and clear digital marketing plan that included social media, national competitions and adding consumer-friendly features.”
MyGlazing.com helps homeowners to calculate their fuel and money savings when replacing their windows and doors with its GGF Energy Savings Calculator.
The site is also home to the national completion Window with a View which boasts winning views from windows from high profile venues such as the Liverpool Museum of Art and Tower Bridge.
The essence of the site though is its consumer advice with dozens of useful articles, hundreds of product images and over 300 company profiles. Advice for homeowners covers areas such as insurance, deposit protection, the legal issues around certification of replacement windows and doors, resolving disputes with companies, planning guidance and a very useful section Top Ten Tips before you buy.
James Lee concludes: “The site has many features, but one of its most useful is our fully searchable directory of over 300 consumer-facing companies. All are GGF Members and follow our approved Consumer Code of Practice, so consumers know that when they are using the MyGlazing.com directory, they will find the best installers in their area. Our plans for 2019 are three-fold, to increase the content on MyGlazing.com, get even more homeowners to the site and ultimately redirect them to GGF Member companies.”
Contact:
Glass and Glazing Federation
40 Rushworth Street
London
SE1 0RB
LONDON
t: 0207 939 9101
Visit the Glass and Glazing Federation (GGF) website
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