Insight Data: Why real-time data is key in 2023

2023 could a great year for many construction companies. What will define success from failure in the coming months is something every business will almost definitely need – a strong marketing plan. The best solution to any marketing issues you may have comes in the shape of Insight Data.

Executing marketing plans are not easy, with knowing who to target and how to contact such people often one of the biggest problems.

Therefore, businesses must make the most of all available resources to ensure problems such as this are not encountered.

Insight Data provide dynamic prospect data on thousands of architects, local builders, builders merchants, main contractors and house builders nationwide.

This regularly updated and detailed contact information ultimately means you can make your marketing more successful than ever before.  

Failing to use such data can massively restrict your marketing output, because static data is often outdated by the time it’s used. 

It is information that is correct at the point of creation but will not change unless the editor is informed or changes it themselves. Directories are a perfect example of this.

A more fluid approach

The alternative to this is opting for a more fluid approach and using dynamic data – putting your business on the front foot when it comes to selling your products.

This kind of information continually changes after it’s recorded in order to maintain its accuracy.

Insight Data’s Operation Manager, Alex Tremlett, adds: “One of the biggest perks associated with Salestracker is how regularly we update our databases, ensuring we are not only providing the best service to our customers, but that we comply with GDPR laws.

“Our team of researchers make 20,000 calls and interviews every month – generating around 1,200 changes and updates to our data.

“We believe accurate data makes the job of your employees much easier. Instead of wasting time on finding and fixing data errors, your staff can focus on more important tasks.”

Alex continued to say that gaining access to this kind of data is vital to flourishing in a tough market.

“Businesses will find that their marketing results will start to produce more leads when they are built upon a foundation of fresh data.

“Sending hundreds of emails to recipients in the wrong business or wrong role will not only exhaust your financial resources but will also negatively reflect on your brand identity.

“Many companies simply cannot afford to be wasting time and money on sending promotional material to people and prospects that don’t exist.

“That’s why companies need access to Insight Data’s market-leading Salestracker platform all of which are regularly updated by a team of dedicated researchers.”

Target new customers faster 

Insight Data’s Salestracker software is the world’s first fully integrated sales and marketing platform, designed exclusively for the building and fenestration industry.

It is home to five extensive databases, four of which are dedicated to the construction sector – ranging from architects to local builders, builders’ merchants and main contractors with a turnover of £5m.

The prospect database puts thousands of local builders, architects, builders merchants, main contractors and house builders right at your fingertips, with access to emails, phone numbers and credit ratings (where applicable) for over 38,000 records. 

By gaining access to this data, businesses can immediately identify relevant prospects and launch marketing campaigns to the current audiences. 

Therefore, you can redefine whom you are marketing to, reducing email bounce backs, undelivered direct mail and most importantly, costs.

Salestracker can put any worries at ease as Insight Data do all the hard work for you.

To increase the likelihood of you making sales and to book a demo on Salestracker, please call  1934 808 293 or email [email protected].

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