Axion rebrands to reinforce its position as Circular Economy specialist

Axion has announced that it has rebranded as ‘Axion’ with a new website to reinforce its positioning as ‘Circular Economy specialists’.

The new website is easier to navigate and features the latest news, job vacancies and extensive information about the company and the services it offers.

The Axion Polymers branding will continue to supply the recycled polymers but its marketing and product documents will get a fresh look. However, the consultancy services are now offered under the new name with the tagline ‘Working towards a world where nothing goes to waste’.

Axion and Axion Polymers both have new dotted ‘o’ logos that have been inspired by the extruder head in polymer production and represents the circular economy.

Axion’s Marketing Manager Caroline Howarth comments: “We see our role as helping to develop and support circular economy initiatives that provide a viable alternative to the ‘take, make, dispose’ model and where resource recover and re-use become the default options.”

Caroline also explains: “We are rolling out the branding throughout our marketing materials such as service brochures, product information sheets, case studies, stationery and social media interfaces.”