VIDEO: Wienerberger bolster communications strategy

Wienerberger has released a new brand campaign video which is sure to strengthen its communications strategy.

With the aim of forging strong connections within the construction supply chain, this video represents the company’s mission and values.

With the emphasis on the mantra of Wienerberger endeavouring to have a positive impact on people’s lives, the video promotes an emotional connection with its audience, showcasing the company’s four cornerstones; quality and expertise, value, innovation and sustainability.

Looking at the key concept of ‘building materials for a better quality of life’, the video analyses the breadth and quality of product ranges and service offerings available, reflecting on the inspirational projects Wienerberger has contributed to.

It also looks at Wienerberger’s stance as pioneers within digital construction, plus its increased focus on sustainability.

The video features footage from Wienerberger’s factories, quarries and Head Office, plus a plethora of spectacular case studies.

Annette Forster, Marketing Director at Wienerberger, commented: “We believe that in such a fast-paced, digital world, it’s essential that we offer a visual snapshot of our mission to all of our stakeholders, and our new brand campaign does exactly that.

“By showcasing our wide range of products and services available, as well as an insight into our projects, case studies and customer support, the video offers an accurate reflection of Wienerberger today and will be regularly updated over the coming months.”

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