The Automatic Door Suppliers Association (ADSA) has been announced as a finalist in the Marketing Campaign of the Year category at the prestigious Trade Association Forum (TAF) Awards 2026.
The nomination recognises ADSA’s year-long anniversary initiative, ‘Opening Doors for 40 Years’, delivered in partnership with Tillymint Marketing & PR.
The integrated campaign marked ADSA’s 40th anniversary by celebrating its heritage while amplifying its ongoing role as the leading authority on safety, standards and competency within the powered pedestrian door industry.
Running throughout the entirety of 2025, the campaign combined member engagement, industry collaboration, digital content and targeted PR to reinforce ADSA’s position as the trusted voice of the sector.
Key elements included the launch of a ruby-themed anniversary sub-brand, an animated historical timeline, a special anniversary edition of Opening Doors, refreshed exhibition materials, and a series of high-profile events such as the ADSA Charity Golf Day, Gala Dinner and the ADSA on Tour programme.
Sustained communications – social media, member e-bulletins and proactive communications – kept anniversary storytelling at the forefront throughout the year.
The campaign delivered significant measurable impact:
– Website traffic up 170% year-on-year
– Social media engagement up 40%
– Membership growth of 11% and 97% retention
– 52 pieces of trade media coverage with 100% positive sentiment
– Record participation in member events and widespread use of 40th anniversary assets across the sector
Ken Price, Managing Director of ADSA, says: “We are delighted to be shortlisted for Marketing Campaign of the Year. Our 40th anniversary was a milestone worth marking, but more importantly, it was an opportunity to highlight the ongoing value, expertise and professionalism within our industry. This recognition is a wonderful way to end our anniversary year.”
The TAF Awards celebrate the achievements of UK trade associations, highlighting excellence in leadership, innovation and member value. Winners will be announced at the TAF Awards ceremony in February 2026.
