In third place is the construction industry, which has 377,585 UK businesses. This sector sees a consistent demand, not only as populations grow and require more housing but also as homeowners look to renovate and modernise their living spaces through increasingly costly projects – offering high profit potential for builders.
“When starting a business, it’s imperative to do your research. You’ll want to choose an industry that aligns with your areas of expertise, of course. But for a real chance of success, you’ll also need to consider market size, trends, growth rates, and competition – as well as how you’ll set yourself apart from the competition.
“Being proactive is crucial when building your business and securing clients or sales. Understanding your potential customer’s needs is key so you can offer a truly beneficial product or service. You can achieve this by utilising buyer personas, which ascertain key information about prospective customers, such as their professional background, challenges they face in their respective fields, their content preferences, and budget authority.
“With your buyer personas established, you can use lead generation and prospecting, whether in-house or via an external team, to identify new potential clients. Lead generation and prospecting use outbound one-to-one marketing activities, such as emails, phone calls, or social media messaging.
“This can be used to target businesses that have previously shown interest in your services or clients that fit your buyer personas, to really drive results and get your business in front of your target customers – and, importantly, ahead of your competition.”
View the full report here.
SWA member Govette Windows has been manufacturing steel windows, doors (and more) from its factory for almost 30 years.
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