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Recent research from Purplex has revealed that an increasing number of building firms are expanding their home improvement operations to supply additional products outside their areas of expertise.
An in-house analysis from Purplex – a marketing agency for the home improvement industry – has revealed that construction firms are aspiring towards ‘complete’ home improvement status.
Increasing competition in the home improvement sector has encouraged roofers, builders and double glazing companies to consider diversifying their product and service portfolio. Many firms have expanded their operations to take advantage of cross selling opportunities.
For instance, Everest, a double glazing specialist, has extended its offering to include driveways, home security systems, flat roofs and artificial grass. Whilst a homeowner might contact a double glazing company for their windows, doors or conservatory, they often require additional building or renovation work.
Everest identified an opportunity and was quick to capitalise on this kind of ‘integrated demand’.
Purplex’s Andrew Scott argues that it is important for manufacturers, merchants and distributors to recognise the changes within their traditional customer bases. Whilst it may seem counter-intuitive for a specialist company to cross over and offer additional building products and services, there are new opportunities across the building and wider home improvement sector that should be taken advantage of.
Contact Purplex Marketing:
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Weston-super-Mare,
BS22 6WA
London Office:
Golden Cross House
8 Duncannon Street
The Strand
London
WC2N 4JF
Tel: 01934 808132
E-mail: [email protected]
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