Building Superstore reports a significant increase in mobile app orders

Online builders merchant, Building Superstore, has seen a significant increase in orders placed via its mobile app over the last three months, as contractors opt for the convenience of finding and buying building products and materials at a time and place to suit them. The recent rebrand from CMO Trade to Building Superstore has supported this shift, with nine times more orders secured on the mobile app in the three months up to June 2023 when compared to the same period the previous year.

From the disruption of having to down tools and ‘pop out’ for urgent supplies, to the stress of not being able to find the required item in stock, buying building materials in person can be a time consuming process. Building Superstore offers a quick and easy alternative, providing over 130,000 different products but still offering access to a real-life customer service team who can help with product selection, technical queries, and best price points.

As part of CMO, the UK’s largest online-only retailer of building products and materials, Building Superstore is the company’s dedicated trade service and trade professionals can open an account to order on the website, by telephone or via the popular mobile app. This flexible approach is helping Building Superstore respond directly to customers’ changing needs, providing a 24/7 service to a new generation of trade contractors who want to be in greater control of their time and money.

‘What our customers want’

Rob Martin, head of trade at Building Superstore, says: “We are seeing an increase not only in the number of customers choosing to purchase products via our trade app, but also in the frequency and size of orders, and the level of repeat business. This shows us that convenience and flexibility of ordering materials online and on the go is just what our customers want.

“As well as checking availability to source urgent products for next day delivery and being able to quickly source multiple materials for a range of different tasks, our account holders also have access to a number of exclusive features that will help them keep track of their orders, and create quotations for future jobs.

“We know that a lot of this necessary admin needs to be done after hours, as well as urgently on site, and the level of control and convenience this offers is definitely something that seems to appeal to our customers.”

Designed to help busy trade contractors save both time and money, the new app is available for all Building Superstore account holders and offers several additional benefits, including special offers and exclusive discounts on larger orders.

‘Award-winning customer service’

Users of the new Building Superstore app will also be supported by the merchant’s award-winning customer service, with advisors on hand by phone or live chat to assist with orders from start to finish, including producing invoices for trade users to send to their own customers. A Building Superstore Account can either be cash or credit and as all of Building Superstore’s products come directly from the supplier, the best and most competitive prices can always be guaranteed.

 The new app can be used across all of CMO’s online superstores. These include Roofing Superstore, Insulation Superstore, Door Superstore, Tile and Floor Superstore, Drainage Superstore and, the new, Plumbing Superstore.

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