Alex Tremlett, Insight Data’s Commercial Director, explains how the quality of prospect data that construction firms use in the hope of securing leads can make all the difference between consistent conversions, and echoing sales silence…
Andrew Scott, MD and founder of Purplex Marketing, shares his thoughts on how businesses within the construction industry can make their business stand out in a crowded marketplace…
The latest Builders Merchant Building Index (BMBI) report shows builders’ merchants’ value sales in October were up +1.2% compared to the same month last year.
Alex Tremlett, Insight Data’s Commercial Director, describes how telesales is still a vital force for generating leads and converting sales, despite all the advances in tech…
EJOT UK is helping the roofing and facades sector to raise the bar in terms of optimising performance and installation processes through a dedicated research, development and testing programme within its Applitec Centre.
CEO of Purplex Marketing, Andrew Scott discusses the potential dangers of relying solely on AI-generated content for brand marketing in 2025 and argues that, while it’s a powerful tool, AI must be used with caution.