Research & Materials Testing
09 August 2024
WindowBASE: Surge in direct marketing spend as consumer confidence grows
According to the latest IPA Bellwether Report, UK companies increased their marketing budgets at the highest rate since 2014, with direct marketing one of the strongest growth areas, behind events. “Budgets for direct marketing have increased for the past six quarters, as companies aim to target prospects more precisely, and this trend looks set to continue,” comments Mike Rigby, Managing Director of trade database supplier WindowBASE.
26 July 2024
Abloy UK launches new white paper
27 June 2024
Reynaers is officially ‘A’ good place to work
Reynaers Aluminium has been rated ‘A’ good place to work following a staff survey. The report, part of the company’s ‘Together for Better’ strategy to support employee satisfaction, saw the UK company gain its highest levels of validation for workplace practices – securing an overall ‘A’ rating from staff.