Cembrit Holdings A/S has introduced a new visual identity, including a new website, logo and strapline, to mark the beginning of a new era.
Following its recent takeover, Cembrit has attempted to reinvent itself as a service-orientated supplier of fibre-cement building products and façade solutions. It has launched a new, global identity in attempt to unify its 17 subsidiaries, which are situated across Europe.
To celebrate the company’s new identity, and its enhanced European communication strategy, Cembrit has announced its new brand strapline: ‘Building Better Days’. As part of Cembrit’s change in presentation, the new strapline is intended to encapsulate the company’s emphasis on service in its approach to the market.
Cembrit has also made a significant investment in staff and resources: its Normanton depot, which already stores its cladding and corrugated sheeting, will be expanded to feature Cembrit’s Canadian Glendyne slate and extend its natural slate offering.
The future of Cembrit UK
Its UK division will continue to offer its range of natural slates, which have been a core product for the Cembrit Group since its formation. The company prides itself on its ability to source quality natural slates for roofing projects.
A new Managing Director, as well as three customer-facing personnel in London and North Wales, has also been introduced as part of an investment plan to enhance Cembrit’s customer service in all market sectors.
The new MD, Thomas Heldgaard is an MBA-qualified professional with previous experience of working in UK construction.
