Campaign helped deliver a 23% increase in traffic
MRA worked with composite door manufacturer Door-Stop on an integrated campaign that delivered an impressive 23% increase in traffic to the Door-Stop website,
Since Door-Stop was sold to Masonite earlier this year, MRA has helped it maintain its profitable and market leading position in what is a fiercely competitive sector.
Steve Bissett of Door-Stop with Jane Evans of MRA Marketing at the Construction Marketing Awards
Martin Dickie, Door-Stops Business Unit Director:
Core to that strategy has been improving the customer experience online. Our sales tools make it much easier for them to generate valuable new leads. Brochure Builder allows customers to design and order their own totally bespoke brochures. And our Sales Manager helps them quote, sell and take payments online.
Mix of on and off-line initiatives
The campaign used a mix of on and off-line initiatives to create a consistent pipeline of traffic to the Door-Stop website. These included tactical use of social media and PR bursts launched at six-week intervals supported by print and digital advertising, direct mail, promotional videos and PPC. Door-Stop has seen significant increases in conversion rates and customer loyalty with 98% of orders now taken online.
MRAs Lucia Di Stazio: This campaign was another great example of how we help our customers grow.
