CMDi launches communications effectiveness test

CMDi has recently launched the sector’s first communications effectiveness test for Built Environment brands.

The free iTest clarifies which aspects are most in need of improvement and explores how focused you are on your customers’ needs, how clearly differentiated and memorable your messages are, and then provides clear actions for improving cut-through, mindshare, and ultimately preference.

Dianne Lucas, Managing Director of CMDi, comments: “We urge clients to take a more scientific approach to testing their communication effectiveness and undertake as much research as possible. But clients today are so busy, so it’s our job to help them cut to the chase faster with more incisive tools. Because the brutal fact is: in the highly competitive world of construction marketing, your communication spend either makes a difference or it doesn’t.”

The test is can be completed quickly in just three minutes. Users will then receive an instant “incisiveness” score with detailed results.

You can find out more about the iTest here.