Construction firms should establish what potential clients want

  • 2 May 2014

According to US Direct Mail Copywriter Leo Bott, Jr, it takes five seconds for someone reading an e-shot to decide if it’s going in the bin, meaning overly complicated text is going to drive away potential customers unless it is fully researched and informative.

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SWA: A focus on Steel Window Association member West Leigh

Located in Charlton, South London, SWA member West Leigh was established during the Blitz, in 1943. During the destruction in London, the company helped in repairing windows and facades that had been damaged by bombings throughout the city.

Posted in Articles, Building Associations & Institutes, Building Industry News, Building Products & Structures, Building Services, Building Systems, Case Studies, Facades, Glass, Glazing, Restoration & Refurbishment, Retrofit & Renovation, Steel and Structural Frames, Walls, Windows