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Crown Paints is demonstrating its commitment to sustainability as the first paint manufacturer in the UK to launch 100% recycled paint containers this summer.
From mid-August Crown will introduce its range of 100% recycled 2.5 and 5 litre containers, manufactured by packaging solutions expert Emballator. In the near future, we will also see the entire Crown Paints range adopt the 100% recyclable paint containers, including the 10 litre tubs and other Crown Trade products.
The innovative manufacturing process involves separating polypropylene plastics such as shampoo bottles, yoghurt pots, plastic water bottles, etc, and turning them into individual pellets which are then dyed and moulded into the containers. This ultimately saves the plastic from ending up in a landfill.
Julie Entwistle, packaging buyer at Crown Paints said: “We’ve invested a great deal in creating this innovative new packaging and have worked closely with the Emballator team to create a product which is made entirely from recycled plastic. This marks a significant improvement to the plastic paint containers manufactured from 25 per cent recycled plastic which are currently available in the UK.”
Liz Hickson, marketing director at Crown Paints added: “We recognise that plastic waste is of huge concern to all our customers whether in the trade or retail market so we’re proud to be able to play our part in reducing the volume of reusable post-consumer waste plastic ending up in landfill unnecessarily. Once the new packaging rolls out to our full range, it has the potential to save many thousands of tonnes of plastic each year from otherwise going to waste and we’re pleased to be able to offer our customers a more sustainable choice at the same time.”
Gerard Dibb, managing director at Emballator commented: “We are proud to support Crown Paints in bringing this innovative 100 per cent recycled container to market at a time when the public’s concerns over plastic waste levels have never been higher.
“Plastic paint can producers have been striving to break the 25 per cent recycled level for many years and to reach the 100 per cent level is a great achievement. The technical requirements of these containers were very challenging but we succeeded by working in co-operation with leading plastic recycler ImerPlast, whose innovative and unique compatibilisation of the post-consumer waste made this project feasible.”
Crown is continuing to work with Emballator to create new packaging solutions for the entire Crown family of products including Crown Trade, Sadolin and Sandtex. For more information and to find your nearest stockist, please email [email protected], call 0330 024 0297 or visit the website.
Crown Trade,
PO Box 37,
Hollins Road,
Darwen,
BB3 0BG,
United Kingdom,
Phone 0330 0240310
Fax 01254 774414
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