Freefoam working to help roofing merchants grow

  • 9 Sep 2019

Whilst Freefoam building products have traditionally been available from specialist PVC suppliers, the more ambitious roofing and general builders merchants are now seeing the potential and benefits of stocking fascia, soffit and gutter alongside their existing ranges.

Skyline Roofing are one such business

Based in West London with 12 branches in and around the capital, Skyline made a strategic decision to add PVC roofline products to their range.

Greg Homer, General Manager of the Hanwell branch, commented: “We have seen our customer base widen from our core roofing professionals, to now include builders, loft convertors, renovation companies and cladding contractors.

“We needed to introduce a wider range of products to service this new business. We chose Freefoam as our roofline provider because we get a wide and comprehensive range of products, enabling us to provide the variety our customers need.”

Skyline now hold substantial stocks of PVC roofline products. With an initial installation of bespoke racking for roofline and rainwater products provided by Skyline for each branch, alongside training for counter staff and Point of Sale provided by Freefoam, roofline has quickly become an integral part of the Skyline range. 

George Langley, Area Sales Manager – Anglia and London, explained: “We’ve worked closely with all Skyline branches to make sure PVC roofline is embedded within the product portfolio by supporting branch staff with regular visits, keeping them informed of product updates and helping with merchandising.

“This approach has quickly helped Skyline gain new customers, increased sales and gained an advantage over competitors, particularly now the new branches in High Wycombe, Cheam and Surbiton are open.

“Merchants are becoming an increasingly important route to market for us and it’s good to see evidence that roofline helps bring additional sales and new customers to this sector.”

To watch an accompanying video, click here

Leave a Reply

Latest news

FLIR Si1-LD Acoustic Imaging Camera for Compressed Air Leak Detection

FLIR, a Teledyne Technologies company, introduces the Si1-LD, an industrial acoustic imaging camera that brings faster and more accurate compressed air leak detection to those operating on a modest condition monitoring budget.

Posted in Acoustics, Noise & Vibration Control, Articles, Building Industry News, Building Products & Structures, Building Services, Facility Management & Building Services, Information Technology, Innovations & New Products, Retrofit & Renovation, Sustainability & Energy Efficiency, Thermal Imaging and Monitors

LIFTEX 2025 Seminar programme announced

Registration has opened for LIFTEX 2025. Now in its 37th year, LIFTEX 2025 is the UK’s only dedicated exhibition for the lift, escalator and access industry and takes place only once every three years.

Posted in Access Control & Door Entry Systems, Accessibility, Articles, Building Industry Events, Building Industry News, Building Products & Structures, Building Regulations & Accreditations, Building Services, Exhibitions and Conferences, Facility Management & Building Services, Health & Safety, Retrofit & Renovation, Security and Fire Protection, Seminars

MCRMA welcomes ArcelorMittal UK to membership

A UK division of the global steelmaking business ArcelorMittal has become the latest new member of the MCRMA, the industry association representing the metal building envelope sector.

Posted in Articles, Building Associations & Institutes, Building Industry News, Building Products & Structures, Building Systems, Cladding, Facades, Posts, Restoration & Refurbishment, Retrofit & Renovation, Roofs, Steel and Structural Frames, Walls