Freefoam has released one of its most significant ‘Fireside Chat’ videos, explaining how the company helps customers to develop and grow.

In the fourth video, Colin St John, Commercial Director, explains how Freefoam operate, the ethos behind the company and how this way of working puts customers at the heart of the operation, supporting and delivering what they need, when they need it.

Colin said: “We have great customers, from the one man stockists to a multi brand merchant. We give each one the level of service and support they need, which can be very different for each customer type.

“We’ve become a bit of a chameleon organisation, adapting and changing to suit individual customer needs.”

These videos are part of Freefoam’s #HelpingCustomersGrow campaign, which highlights its unique approach to building the business and celebrates customers’ successes.

Colin St John has worked in roofline for roughly two decades; he gives great insight into Freefoam’s business, the changes in the industry and their implications for the future.

Freefoam hope these videos will both inform and provide a platform for future debate.