GGF announces best ever year for brand awareness

The Glass and Glazing Federation (GGF) has announced that 2019 was the best year ever for GGF brand awareness.

The latest stats have shown that over 300k unique users recently used the GGF website – GGF.org.uk and MyGlazing.com. In addition, the page views across both sides combined exceed 800k with over 300 new pieces of content added to the GGF websites.

The volume and quality of GGF content was also reflected in the offline (print) media with over 133 million opportunities to see the GGF brand in the trade, consumer, political and regional press as over 850 articles mentioned the GGF in the press.

On the highest ever levels of brand awareness, James Lee Director of External Affairs comments: “I am delighted that the figures show another outstanding year for our marketing communications. This is largely down to our prolific content
strategy and the introduction of the Members’ First newsletter which, combined with our smart search engine marketing has optimised our online content and driven relevant users to the respective GGF websites. Thanks to all our Members, the GGF Marketing Communications Committee and our external agencies who have all helped make this year truly exceptional for the GGF brand.”

Contact:

Glass and Glazing Federation
40 Rushworth Street
London
SE1 0RB
LONDON

t: 0207 939 9101

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