The GGF is supporting the Chartered Institute of Marketing’s new qualification, “The Foundation Certificate in Marketing for the Construction Industry”.
This is the CIM’s first sector specific marketing programme for the construction industry. It was developed in conjunction with CIM’s Construction Industry Group (CIMCIG) to provide a solid foundation for junior marketers and others with a marketing support role. CIMCIG’s input ensures that the programme meets the specific needs of the industry.
James Lee, GGF Director of Marketing and Communications, Chartered Marketer and CIMCIG member commented, “Marketing has become a central and essential function in most aspiring construction companies. It’s very positive that the Chartered Institute of Marketing has recognised the need for this qualification and can now deliver a course to help marketers at the early stages of their marketing career.”
The Foundation Certificate is an eight-month programme that will provide delegates with practical skills and knowledge that can be used to make a positive impact within their business.
The course will assess your marketing knowledge levels, undertake a programme of learning to improve your Construction marketing skills, achieve a professional qualification, receive mentoring from an industry expert, receive invitations to construction industry events and gain access to a wide community to advance your network.
