IKO shortlisted for Marketing Excellence Award for #NoMorePotholes

  • 10 Feb 2017

The Chartered Institute of Marketing’s (CIM) Marketing Excellence Awards has shortlisted IKO PLC’s #NoMorePotholes campaign for Best Use of Social Media.

Following IKO reaching the final in two categories at the Construction Marketing Awards for the same campaign, #NoMorePotholes is proving to be a huge success. 

IKO is working with MRA Marketing on #NoMorePotholes to highlight the problems that potholes cause, examining why repairs aren’t working and driving awareness of long-lasting, cost-effective solutions.

The campaign has engaged campaigners, action groups, caught the attention of cyclists, motorcyclists and car drivers and been covered in trade and consumer press, since its launch a year ago. 

IKO UK Group Managing Director, Andy Williamson explains that potholes are a never-ending cycle – the same potholes appear, get fixed and reappear shortly afterwards. “Councils use a quick-to-apply traditional material which doesn’t last and wastes taxpayer’s money and endangers road-users,” he adds.

Andy Williamson suggests that Mastic asphalt is a better, longer-lasting, more cost-effective alternative that is already being used on crack repairs, resurfacing and could transform UK roads and save money.

He continues to say that he is delighted to have been shortlisted for the prestigious award. The winners will be announced on 27 April 2017 at the Grosvenor House Hotel, London.

IKO PLC (Head Office), 
Appley Lane North,

Appley Bridge,
Wigan,
WN6 9AB,
United Kingdom

Phone: 01257 255 771
Fax: 01257 252 514
Email: [email protected]
Twitter: @ikoplc

 

Visit IKO's website

Leave a Reply

Latest news

AWMS
LIFTEX

Registration opens for LIFTEX 2025 (11 - 12 June)

Registration has opened for LIFTEX 2025. Now in its 37th year, the show is the UK’s only dedicated exhibition for the lift, escalator and access industry and takes place only once every three years.

Posted in Accessibility, Articles, Building Associations & Institutes, Building Industry Events, Building Industry News, Building Products & Structures, Building Regulations & Accreditations, Building Services, Exhibitions and Conferences, Facility Management & Building Services, Health & Safety, Restoration & Refurbishment, Retrofit & Renovation

Tobermore
Tobermore

Groundworkers - improve your tender success rates with Tobermore's Secura Portal

For groundworkers, tendering residential retaining wall projects can be a time-consuming and complicated process. The key is to tender using Tobermore’s Secura modular concrete block retaining walls rather than the default masonry specification & the Secura Portal, an online tool.

Posted in Articles, Bricks & Blocks, Building Industry News, Building Products & Structures, Building Services, Building Systems, Case Studies, Civil Engineering, Concrete, Cement, Admixtures, Facility Management & Building Services, Hard Landscaping & Walkways, Information Technology, Innovations & New Products, Landscaping, Posts, Restoration & Refurbishment, Retrofit & Renovation, Walls