Insight Data: Reshaping the Construction Industry

Kirsty Winter, General Manager at Insight Data, identifies how businesses operating in the construction industry can unlock exponential growth…

“Like many industries, the construction sector is in the middle of an unprecedented transformation driven by established and emerging digital technologies. Where once a product or service could largely ‘sell itself’, perhaps driven by analogue advertising, today’s marketing strategies rely on fast-moving technology to get the message out to customers who will simply scroll on by if they don’t see what they want.

In this context, vital and often complex decisions must be made by business owners looking to grow while getting to grips with evolving marketing technology, AKA MarTech. However, concentrating on the technology itself without understanding how, why and where it will bring in customers is putting the cart before the horse.

The key to unlocking exponential growth lies in market intelligence. Having access to reliable, real-time data puts businesses at a huge advantage, but the gathering of such information while keeping it bang up-to-the-minute is no simple operation. This is where we at Insight Data steps in, empowering businesses with the tools and information they need to accurately target new prospects, optimise marketing campaigns, and ultimately, achieve resounding success.

For almost 20 years, Insight Data has been trusted as a partner for supplying unrivalled market intelligence. We have meticulously built comprehensive databases of main contractors, architect and specifiers as well as house builders. Gone are the days of outdated customer lists and guesswork marketing strategies. Insight Data offers a sophisticated approach that leverages a dedicated research team making more than 20,000 calls monthly, ensuring information is fresh, accurate, and up to date.

The power of Insight

Insight Data started in 2006 when our founder, Andrew Scott, realised there was a gap in the market for quality company data that could be converted into market research and lead generation. At that time, there was little to nothing in the way of data that was regularly updated, so companies prospected blind, relying upon outdated spreadsheets and both in-person and cold calls in the hope that someone might take notice. 

Needless to say, a lot of this was a waste of time and money. Andrew Scott understood that a more effective means of discovery and connection with customers was necessary if business was to continue to grow, especially in the digital age. And so Insight Data was born, with the single idea that access to customers could be pinpointed faster, and with much more accuracy, using an innovative technology platform.

Dynamic data solutions

Two years after Insight Data was founded, the company launched its first version of Salestracker, a fully integrated sales and marketing platform designed exclusively for the building and construction industry.

Salestracker helps users to target their perfect customers for their products and services. The system provides in-depth market intelligence in real-time, enabling customers to successfully stay ahead of their competition by reaching the right people with the right message. With a built-in CRM, Salestracker also includes credit profiling, Google map integration and document storage.

While sales and marketing are the core focus for most Insight Data subscribers, the benefits extend far beyond. The database can be accessed for market research purposes – for example, gaining a deeper understanding of industry trends and competitor activity – and for strategic planning, i.e. identifying new opportunities and refining operations as a result.

Insight Data realises that one size never fits all, which is why Salestracker is configurable for each business and user, and clients range from a regional fabricator with two or three users up to international conglomerates with 50-plus users. 

As the construction industry undergoes rapid change, we at Insight Data understand that we must also keep up with current trends, consolidation and diversification. This is why we are developing the next generation of Salestracker with deeper information, advanced AI and powerful connectivity.

Although change can be unsettling, in the digital era it really is do or die. To stay ahead, you need a partner who understands the market and can provide the data you need to succeed. Insight Data is that partner. Get in touch today to organise a complimentary consultation to discuss your goals and discover how Insight Data can help you achieve them.”

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