The company sponsored the float, which featured models dressed as a variety of building based products, in order to promote the benefits of using Knauf for loft roll insulation.
The Building Merchants section of the parade was created to celebrate the contribution that Britain’s builders have brought to the industry and included a selection of vintage cars and building material costumes.
John Sinfield, Managing Director Northern Europe at Knauf Insulation said: We were excited to be a part of this year’s Lord Mayor’s, joining fellow members of the Worshipful Company of Builders’ Merchants, to recognise Britain’s builders’ merchants and the contribution they make.
