Sign up: 
Sign up:
Sign up:
Lakes is pleased to have been shortlisted for two Construction Marketing Awards (CMAs): ‘Best use of Research and Insight’ and ‘Best use of Advertising’ working with MRA Marketing.
The CMAs are a national measure of excellence in construction marketing and business development, including research and strategy. Lakes’ work with MRA Marketing has been recognised as part of the CMAs.
In 2018 Lakes commissioned MRA Research, the research division of MRA Marketing, to track awareness, perceptions and insights into the shower enclosure market. The research also looked into trends and changing consumer lifestyles.
The results of the research helped define Lakes’ new marketing and business strategy, with clear recommendations and a firm focus on changing the showering landscape and influencing how builders’ merchants and retail stockists sell showering spaces.
The start point was new branding to signal Lakes’ new strategic direction – changing from Lakes Bathrooms to Lakes Showering Spaces. As a result, this better defines what Lakes supplies and emphasises the space that enables the showering experience.
A strategic marketing programme that includes PR, advertising, social and digital focuses on changing the direction of the market by making shower enclosures the showroom hero; changing the debate and bathroom landscape; and positioning Lakes as the expert brand and authoritative voice of the market.
Mike Tattam, Sales and Marketing Director at Lakes, comments on the news: “The CMAs showcase the best in construction marketing so to be shortlisted for two awards is fantastic news. We knew working with MRA Research would lead to reliable insights to inform our strategy. Being among the shortlist is recognition of the results achieved and the positive impact the research and MRA’s work is having on our company direction. We’re looking forward to the gala dinner and hopefully we’ll be fortunate enough to win!”
Winners will be announced at a gala dinner on the 28th November.
Tel: 01684 853 870
The latest Builders Merchant Building Index (BMBI) report shows builders’ merchants’ value sales in October were up +1.2% compared to the same month last year.
Posted in Articles, Bathrooms & Toilets, Bricks & Blocks, Building Associations & Institutes, Building Industry News, Building Products & Structures, Building Services, Building Systems, Civil Engineering, Cladding, Concrete, Cement, Admixtures, Drainage, Drainage Services, Floors, Garden, Hand Tools, Hard Landscaping & Walkways, Health & Safety, Heating Systems, Controls and Management, Heating, Ventilation and Air Conditioning - HVAC, Information Technology, Interior Design & Construction, Interiors, Landscaping, news, Paints, Paints, Coatings & Finishes, Pipes, Pipes & Fittings, Plant, Equipment and Hire, Plumbing, Power Tools, Publications, Research & Materials Testing, Restoration & Refurbishment, Retrofit & Renovation, Site Preparation, Sustainability & Energy Efficiency, Timber Buildings and Timber Products, Walls, Waste Management & Recycling
Kids’ Village is delighted to have partnered with GEZE UK as their 2025 charity of the year – find out more via the article…
Posted in Access Control & Door Entry Systems, Architectural Ironmongery, Articles, Building Industry Events, Building Industry News, Building Products & Structures, Building Services, Charity work, Doors, Facility Management & Building Services, Health & Safety, Restoration & Refurbishment, Retrofit & Renovation, Security and Fire Protection, Windows
The Encon Group, the leading independent distributor of building materials, is pleased to announce that it has been awarded Silver membership of The 5% Club by the 2024/25 Employer Audit Scheme.
Posted in Articles, Awards, Bricks & Blocks, Building Associations & Institutes, Building Industry Events, Building Industry News, Building Products & Structures, Building Regulations & Accreditations, Building Services, Building Systems, Civil Engineering, Cladding, Concrete, Cement, Admixtures, Facades, Hard Landscaping & Walkways, Health & Safety, Insulation, Landscaping, Plant, Equipment and Hire, Recruitment, Restoration & Refurbishment, Retrofit & Renovation, Site Preparation, Training, Walls
Located in Charlton, South London, SWA member West Leigh was established during the Blitz, in 1943. During the destruction in London, the company helped in repairing windows and facades that had been damaged by bombings throughout the city.
Posted in Articles, Building Associations & Institutes, Building Industry News, Building Products & Structures, Building Services, Building Systems, Case Studies, Facades, Glass, Glazing, Restoration & Refurbishment, Retrofit & Renovation, Steel and Structural Frames, Walls, Windows