Latest Sky survey shows demand high for new build with ‘Walk in Working’ solutions

Resident’s views – what developers should know

Latest nationwide survey, commissioned by Sky, explores what consumers expect of new build property in a world of changing media consumption and smart technology.

Almost 70% of people want new build properties to be better equipped including:

• more storage
• renewable energy
• pre-wired TV and broadband

Buying a new build is still the most popular choice – more than half of people would opt for a new build because it allows them to have input on the style and design of the interior.

Broadband and TV services ranked in the top five essential services, just behind more traditional utilities such as electricity, water, and gas.

• 55% of people expecting to have TV services in place either before they move in or within 48 hours
• 18% of people considered a security system essential

Walk in Working solutions (WIW)

Chris Collinson, Sky’s Sales and Marketing Director: “Sky is committed to delivering solutions for property developers and their clients. The demands of modern living mean that people have less time to wait for services to be installed and being connected has become essential to people’s lives. Expectations are rising, with people demanding more from their property. Sky Q offers state of the art wireless home entertainment and our walk in working solution meets the needs of homebuyers from day one – something that really sets a development apart.”

• 93% of people said they would be attracted to a property that offered WIW
• 71% of people find it stressful to take time off work to have services installed

Sky’s WIW reduces stress for buyers and helps developers to sell property.

*Survey conducted by Opinion Matters on a sample of 3,387 consumers aged over 18.