New creative writer Abby for Insynth

To support its mission to use storytelling and bring more colour to the world of construction marketing, Insynth has brought a published creative writer into its growing content team.

Abby Buchan-Howard, a University of Wolverhampton graduate with a first-class honours degree in Creative and Professional Writing and English, joins Insynth as a Digital Content Marketer, where she will be producing blogs, eBooks, white papers, website copy and social media content.

Insynth founder Leigh Simpson (left) with new recruits Abby Buchan-Howard (right) and Charlotte McCormac (top)

As well as her degree, Abby possesses a background in retail sales and has plenty of of writing experience, having been a three-time published novelist, plus a short story writer, book blogger and product description creator for a local business in Shropshire.

Abby will work alongside fellow content marketer and creative writing graduate Charlotte McCormac to generate emotive content that tells a story for the clients, promote business and attract customers through the production of engaging subject-matter.

Content marketing is quickly becoming the most effective way to attract, engage and educate architects, engineers, consultants and contractors. The adoption of this strategy by leading building product brands is helping them to build awareness, improve Google rankings, increase website traffic and grow sales.

Insynth founder Leigh Simpson commented: “Bringing products and companies to life by telling their stories in engaging and compelling ways is a great way to connect with your audience.

“You still need great technical content, but it needs to relate to the challenges your audience face, and solve these problems too. Creative storytelling is a gift and with Abby & Charlotte we have managed to recruit two exciting storytellers who can help any business resonate more personally and emotionally with their customers, helping to develop long-term, more meaningful and profitable relationships.”