In today’s competitive market it is important to be different in marketing.
Construction marketing specialists Purplex have launched a new advertising campaign ‘BuildOn.Different’ to highlight the need for companies that set their business apart from other suppliers and stand out from the competition when developing a product range, service offering or other USP’s.
Sam Cross, Purplex Account Director: “Over the last few years B2B and B2C marketers have faced a bewildering number of changes both in marketing channels and tools, and in customer behaviour. Traditional, proven marketing strategies have become less effective; yet the latest social channels, mobile marketing and online activity require inordinate levels of time and effort.
Customers today are bombarded with more messages and content than ever before; they are checking their mobile phone while flicking through a magazine and watching TV in the background. Marketing has to be more effective than ever, and the key to this is standing out – be different.”
‘BuildOn.Different’ advertising campaign
- visual of a window cross section made out of orange plastic building blocks
- used extensively in print and online
Managing effective marketing
Purplex help companies to manage effective marketing campaigns – using the growing numbers of marketing channels and platforms that customers are use every day.
More companies are working with external marketing agencies to support their internal team, or choosing to outsource it altogether
For companies that want to ‘BuildOn.Different’, Purplex offers a full service construction marketing agency with specialists in PR and social media, branding and design, web development, online marketing and lead generation, and video production, all working seamlessly together.
NEWS FLASH
Purplex display Lego® window at FIT Show 2016
Guess how many Lego® blocks and win a luxury weekend away, courtesy of window industry marketing consultants Purplex.
