Purplex Founder & MD on the power of specialist marketing

In the marketing trade, being specialist brings huge advantages. Andrew Scott, MD of construction-focused, full-service agency Purplex, explains how deep industry expertise and offering tailored campaigns outperforms one-size-fits-all approaches every time. 

“As MD of a specialist marketing company, I always feel sad when a client tells me that they’ve decided to leave us because ‘we’ve found someone more local’.

Although it doesn’t happen very often at Purplex, it’s still a blow – especially knowing that the ‘local’ agency will not be able to give our former client anywhere near the level of service that we’ve been able to deliver.

Sour grapes? Absolutely not. Clients come and go, and while we all do our best to retain them, sometimes they’ve simply made up their mind and nothing will shift them. That said, I’m never surprised when a client returns, having dipped their toe into the world of the local agency to find it lacking.

Of course, there’s nothing wrong with smaller agencies. They can be nimble, with low overheads, and this can be attractive. BUT… the ‘one-size-fits-all’ approach that a smaller agency inevitably takes doesn’t benefit the client who needs a more specialist marketing strategy.

One of Purplex’s specialisms is the construction industry. We know exactly what our construction clients want, and how we can achieve it for them. Twenty years of keeping ahead of the curve, both in terms of industry trends and how we conduct our own operations, has given us the knowledge to focus our efforts with unrivalled expertise. 

So, if your present marketing strategy – whether it be via a smaller agency or in-house – isn’t doing what you’d like it to do, here are five reasons for considering a specialist.

Specialist is….well, specialist

A specialist marketing agency knows its sector inside out and back to front. It is more than likely to employ people who have worked in that industry. And a specialist agency will contain specialist people: account managers, web designers, content writers, SEO experts, influencer marketeers, etc. Having access to so many experts under one roof means that your business gets way more attention than it would at a small agency, where just a handful of people are trying to wear a variety of hats.

Access to those who matter

Any specialist agency worth its salt will have access to media contacts that a general marketing agency wouldn’t have the time or expertise to cultivate. There is no point spending money on marketing if your message is going nowhere. An agency like Purplex works closely with its clients to make sure their messages are consistently hitting their target via various channels.

Save time, save money

While marketing is a vital cornerstone of any business, there isn’t always the time to give it the attention it deserves. And if you’re a business owner doing your own marketing – or overseeing it being done – the precious time you need to run your business is being eaten up. By partnering with a specialist marketing agency you’re investing in your own business and reducing costs that would’ve been incurred had you decided to take marketing in-house.

Fresh eyes on the prize

Specialist agencies work on many different campaigns and know what works and what doesn’t. If you’ve run out of marketing ideas and don’t know what to try next, a specialist agency will be able to offer a fresh perspective, providing new insights and opportunities. 

One agency, one focus

Companies often work with multiple agencies who deliver just a strand or two of an overall marketing strategy. This is inefficient – the most effective method is creating one coherent marketing strategy that aligns each service to get the best results. Developing clear, consistent and integrated messaging which can be delivered across all marketing platforms is guaranteed to raise brand awareness and reach a wider audience.

It’s my opinion that working with a specialist, full-service agency which brings together all key marketing disciplines under one roof is the best way to achieve success. Results are faster, messages are consistent, and costs are reduced – plus, you’ll be working with an expert team that will provide an exceptional service and always go the extra mile. At Purplex, we have unprecedented construction industry knowledge and a team of marketing specialists. In short, we are the leading full-service agency you can trust.”

If you have outgrown your current marketing agency and want to learn more about how Purplex can promote your business, visit: https://www.purplexmarketing.com/ 

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