To help companies in the construction and glazing industry generate more leads online, Purplex Marketing has strengthened its relationship with Google.
As a certified Google Partner agency, the agency provides specialist paid search, display network and social media marketing trade, commercial and retail suppliers.
Purplex now manages over £1million a year of PPC advertising spend, therefore working directly with the Google HQ team in London helps Purplex gain maximum results for it’s clients, explains Digital Director at Purplex, Adi Day.
Adi also explains the importance of a strong social media presence for the success of a brand. Dedicated paid-for advertising across channels such as Facebook, Twitter and LinkedIn generates tens of thousands of additional impressions and a large volume of sales leads, he adds.
Helping advertisers to build a highly targeted campaign based on in-depth data from Facebook users, Purplex works closely with a dedicated Facebook account manager. Advertisers are able to engage with new customers wherever they are, through using Facebook.
Videos, case studies, white-papers and info graphics are used by Purplex, depending on the campaign objectives.
“We are currently generating millions of website and social media impressions and over 10,000 sales leads a month,” Adi continues.
