Aluminium system supplier, Reynaers, has invested in a series of radio adverts to reinforce its latest commitment to quality campaign.

The radio adverts, which will run throughout October and November on South-East radio stations, LBC and Smooth, will support Reynaers’ Quality is Nothing campaign. Alternatively, the broadcast can be listened to online

Reynaers: Commitment to quality

The campaign places a focus on the company’s commitment to providing quality aluminium systems and products; it targets specifiers, installers and fabricators.

As part of its new promotion, Reynaers has established a website where its customers can find out more about its aluminium product range.

The company has also opened a new training centre, which is based in Halesowen. Its latest investment follows on from its series of R-Cuisine events, where its customers were invited to enjoy a 10-course tasting menu, overnight hotel stay and a Top Gear track experience.