Reynaers’ praised for construction industry marketing

Following its successes in a series of campaigns, events and conducted research over the past year, Reynaers has been announced as a finalist in six categories at the Construction Marketing Awards 2015.

The awards, which have been running for 15 years, aim to celebrate effective and creative marketing in the construction industry. A panel of judges convene to reward excellence in the built environment across 22 categories.

Reynaers is finalist in the Best Digital Campaign; Best Use of Events and Live Marketing; Best Use of Direct Marketing; Best Use of Advertising; Research and Insight and Marketing Team of the Year.

Digital marketing campaign

Reynaers, working in conjunction with Wyatt International, has been nominated for the Best Use of Direct Marketing, Best Digital Campaign and Best Use of Advertising categories for its ‘Look Deeper’ campaign.

The campaign was created to encourage specifiers and partners in the trade to take a closer look at design aesthetics, performance and innovation. It communicated via a series of adverts and emails.

It succeeded in generating architect enquiries, raising brand awareness and building engagement with key contacts across a range of media.

Marketing events

The company has also been recognised for its series of R-Cuisine events, where decision makers from over 40 construction companies were given the opportunity to enjoy Michelin star dining and participate in the Top Gear ‘Star in a reasonably priced car’ experience.

The events have been shortlisted in the Best Event and Live Marketing Event categories.

Research and Insight

Reynaers has also been nominated in the Research and Insight category; its research and segmentation project comprised almost 300 phone interviews with contactors, developers, builders, installers, architects, retailers and consultants.

The research gave an insight into the decision-making process of key partners within the industry, with results providing a sound base for future strategic planning.

Contact:

Reynaers Ltd
111 Hollymoor Way,
Northfield,
B31 5HE
Tel: +44 (0)121 421 1999
Email: reynaersltd@reynaers.com

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Reynaers at Home
111 Hollymoor Way,
Northfield,
B31 5HE
Tel: +44 (0) 121 421 9707
Email: homeuk@reynaers.com

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