WindowBASE

09 August 2024

WindowBASE: Surge in direct marketing spend as consumer confidence grows

According to the latest IPA Bellwether Report, UK companies increased their marketing budgets at the highest rate since 2014, with direct marketing one of the strongest growth areas, behind events. “Budgets for direct marketing have increased for the past six quarters, as companies aim to target prospects more precisely, and this trend looks set to continue,” comments Mike Rigby, Managing Director of trade database supplier WindowBASE.

BMBI
BMBI
PHMI
BMBI

19 December 2017

Builders’ merchants experience solid October

October saw total merchant sales to builders and contractors at their highest since GfK began compiling BMBI sales data in July 2014, although the Index has said the effects of inflation cannot be ignored, as many sectors have reported significant price increases over the past year.