Purplex

05 March 2025

Purplex: How to build a winning marketing strategy… clue – don’t rely on luck!

As St Patrick’s Day approaches, Purplex MD and founder Andrew Scott explains why the ‘luck of the Irish’ doesn’t extend into business, especially when it comes to marketing…

Insight Data
Purplex

10 January 2025

Purplex: The importance of building a memorable brand

Andrew Scott, MD and founder of Purplex Marketing, shares his thoughts on how businesses within the construction industry can make their business stand out in a crowded marketplace…

Insight Data

16 December 2024

Insight Data: Telesales – the tried and tested approach to sales that yields results

Alex Tremlett, Insight Data’s Commercial Director, describes how telesales is still a vital force for generating leads and converting sales, despite all the advances in tech…

Purplex

06 December 2024

Purplex: Will AI destroy your brand and reputation?

CEO of Purplex Marketing, Andrew Scott discusses the potential dangers of relying solely on AI-generated content for brand marketing in 2025 and argues that, while it’s a powerful tool, AI must be used with caution.

Insight Data
Purplex

22 November 2024

Purplex: A tough Budget, but opportunity still knocks

Incoming governments, especially those with significant mandates, inevitably come into power on a tidal wave of optimism coupled with hope that ‘Things can only get better’. Andrew Scott, MD of construction-focused, full-service agency Purplex, talks…

Insight Data

11 November 2024

Insight Data achieves record-breaking five million email deliveries in 2024

Insight Data, the UK’s leading construction industry data specialists, has announced a significant milestone in its email marketing operations, successfully delivering five million emails to recipients in 2024 – its highest-ever annual total.

Purplex

08 November 2024

Purplex Founder & MD on the power of specialist marketing

Andrew Scott, MD of construction-focused, full-service agency Purplex, explains how deep industry expertise and offering tailored campaigns outperforms one-size-fits-all approaches every time.

Purplex

05 November 2024

Leading agency Purplex invests £450K in marketing tech

Purplex Marketing, the UK’s leading specialist agency in the home improvement, building products and construction industries, has announced a significant £450,000 investment in cutting-edge marketing technology.