Insight Data

16 December 2024

Insight Data: Telesales – the tried and tested approach to sales that yields results

Alex Tremlett, Insight Data’s Commercial Director, describes how telesales is still a vital force for generating leads and converting sales, despite all the advances in tech…

Purplex

06 December 2024

Purplex: Will AI destroy your brand and reputation?

CEO of Purplex Marketing, Andrew Scott discusses the potential dangers of relying solely on AI-generated content for brand marketing in 2025 and argues that, while it’s a powerful tool, AI must be used with caution.

Insight Data
Purplex

22 November 2024

Purplex: A tough Budget, but opportunity still knocks

Incoming governments, especially those with significant mandates, inevitably come into power on a tidal wave of optimism coupled with hope that ‘Things can only get better’. Andrew Scott, MD of construction-focused, full-service agency Purplex, talks…

Insight Data

11 November 2024

Insight Data achieves record-breaking five million email deliveries in 2024

Insight Data, the UK’s leading construction industry data specialists, has announced a significant milestone in its email marketing operations, successfully delivering five million emails to recipients in 2024 – its highest-ever annual total.

Purplex

08 November 2024

Purplex Founder & MD on the power of specialist marketing

Andrew Scott, MD of construction-focused, full-service agency Purplex, explains how deep industry expertise and offering tailored campaigns outperforms one-size-fits-all approaches every time.

Purplex

05 November 2024

Leading agency Purplex invests £450K in marketing tech

Purplex Marketing, the UK’s leading specialist agency in the home improvement, building products and construction industries, has announced a significant £450,000 investment in cutting-edge marketing technology. 

Purplex

17 October 2024

Purplex: Planning your marketing path to success

Andrew Scott, MD of leading full-service marketing agency Purplex Marketing, highlights how a strategic marketing plan can generate success for construction businesses in 2025.

Purplex

08 October 2024

Purplex: Revolutionising the way business is marketed

Andrew Scott, MD and founder of leading full service marketing agency, Purplex Marketing, highlights a modern marketing trend which effectively allows construction businesses to effectively reach new customers…

Insight Data