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Velstone has announced a Regional Partnership with Watford Football Club – the leading solid surface manufacturer and supplier has become the latest addition to the Championship club’s prestigious Regional Partner Programme. This is in collaboration with sports rights specialists, Eleven Sports Media.
The strategic partnership will see the Velstone brand prominently featured throughout Watford FC’s iconic Vicarage Road stadium, reaching thousands of fans across London and the Home Counties during every home fixture.
It also includes high-impact digital advertising across multiple touchpoints, including concourse and hospitality areas, perimeter LED displays, and the stadium’s big screen, ensuring maximum visibility for the Velstone brand during every stage of the matchday experience.
Sameer Sawant, Director of Velstone, expressed his delight about the link-up, saying: “We are thrilled and proud to join forces with Watford FC and Eleven Sports Media to become a Regional Partner. As a business based in in London and the Home Counties, this collaboration is a significant milestone for Velstone.
“Football’s unique ability to connect with diverse audiences makes this partnership particularly valuable for us and the exposure we’ll receive at Vicarage Road will strengthen our brand presence.”
On the decision to become a regional partner with Watford FC, Sameer explains: “Watford FC’s strong community ties and initiatives, as well as their professional approach to partnerships, made them an ideal choice for Velstone and the club’s values mirror our own commitment to excellence and innovation.”
The regional partnership, facilitated through Eleven Sports Media, will provide Velstone with a powerful fan engagement platform.
Sameer adds: “This partnership represents more than just brand exposure – it’s about building meaningful connections and establishing Velstone as a household name in the solid surface industry.”
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