Velstone: Solid surface colour trends shaping modern design

Sameer Sawant, Director of Velstone, a leading manufacturer of solid surfaces, discusses how the evolution of colour is transforming the industry – from the rise of bespoke shades to the resurgence of marble-effect finishes.

“In today’s design landscape, colour is no longer just an afterthought – it’s a critical component that helps to define spaces and reinforce brand identity. The demand for customisation has reached unprecedented levels in the solid surface industry, with bespoke colours becoming the hallmark of distinctive design.

The most significant shift we’re witnessing is the move away from the standard colour palette toward truly individual solutions. 

Historical colour trends in solid surfaces have typically followed broader design movements, from the minimalist whites and neutrals of the early 2000s to the bold statements of the 2010s. Today’s trend, however, is less about following predetermined styles and more about alignment with specific brand identities and unique project visions.

Embracing transformation

At Velstone we’ve embraced this transformation by developing unparalleled colour matching capabilities that allow Architects, Designers and Corporates to break free from conventional limitations. Our technology can match any RAL and Dulux colours, replicate digital images, and even reproduce physical objects for precise colour replication in solid surfaces.

Every year the emphasis on project individuality is becoming significant and with that the demand for niche colours. Recently, we provided custom solid surfaces for the current Manchester City hotel project, delivering surfaces with precise colour matching and custom thicknesses for 350 rooms. Similarly, a prep school in Suffolk approached us for laboratory worktops in specific colours and thicknesses which no one else could supply within the allocated lead time and budget.

Hotels, restaurants, airports, and cruise ships increasingly demand solid surfaces that precisely match their brand colours, creating cohesive environments that reinforce their identity throughout every touchpoint of the customer experience. Our work with major brands like Virgin Atlantic and Holiday Inn demonstrates how solid surfaces have become integral to maintaining brand consistency.

Interestingly, while custom colours continue to drive the market, we are also witnessing a renaissance for marble-effect finishes, which are coming back into fashion. These elegant surfaces deliver the look of natural stone with the practical benefits of solid surface materials, and we maintain a competitive edge as one of the most cost-effective suppliers for the marble-effect finish. 

There is no doubt, however, that the future of solid surface design lies in the ability to deliver truly bespoke colour solutions to allow unique spaces to be created.”

Visit www.velstone.com to find out more and request a free sample.

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