Wienerberger has announced that a fleet of company branded trucks will take to the roads in 2016 to deliver the company’s wall, roof and landscaping products.
Wienerberger has collaborated with Wincanton to create a striking livery for the trucks with the hope of further establishing the brand in the UK during 2016.
The fleet will initially be used to transport products across the whole of the South of England from factories at Smeed Dean, Warnham, Ewhurst and a depot at Purfleet.
Wienerberger commercial services manager, Melvyn Smith commented: “The collaboration between Wienerberger and Wincanton is a fantastic opportunity for the business.
It will allow us to become a more recognisable brand in the UK and also continue to build the brand with our distributors and merchant customers, as it we will be seen on roads up and down the country everyday.”
Annette Forster, Wienerberger director of marketing added: “As the UK’s leading provider of wall, roof and landscaping innovations it made sense for us to be seen on a regular basis on the roads of the UK. We’re thrilled to be working in partnership with Wincanton to take the brand to the next level.”
The latest Builders Merchant Building Index (BMBI) report shows builders’ merchants’ value sales in October were up +1.2% compared to the same month last year.
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