Crown takes centre stage at Welsh Broadcaster’s new HQ

Paint from Crown Trade‘s market-leading Clean Extreme and Fastflow ranges was recently chosen to provide a long-lasting durable finish at Welsh national broadcaster, S4C’s new HQ.

The new development, constructed for the University of Wales Trinity Saint David (UWTSD), has been designed as a base for a range of creative, digital and cultural companies in Wales, including Welsh language national broadcaster S4C.

Situated on UWTSD’s Carmarthen campus, the new building houses a variety of facilities, including a cafe, auditorium and performance stages, which will all be available for the wider community.

Consequently, Mid Glam Decorators, the main decorating contractor for Yr Egin, felt it was vital to ensure the interior paintwork was long-lasting and low maintenance. Therefore, Crown Trade Clean Extreme Stain Resistant Scrubbable Matt and Fastflow Quick Dry Gloss were chosen, to deliver the quality and longevity demanded.

Over the course of eight months, the team of decorators painted the whole of the interior of the new three storey building including offices, corridors, common areas and the auditorium.

The Crown Trade Clean Extreme Stain Resistant Scrubbable Matt offers a true flat matt finish even after rigorous cleaning. Independently tested to ISO 11998 Class 1 scrub rating, it has a durability of 10,000 scrubs, giving clients extra peace of mind that it will stand the test of time, even in high traffic areas. And as the paint won’t start to break down, it will retain its opacity and colours will not fade over time. Not only that, but it has also been formulated to resist most common stains and is 100 per cent more stain resistant than a standard vinyl matt product.

On the interior woodwork, the team applied Crown Trade’s water-based Fastflow Quick Dry Undercoat and Gloss. Low odour and quick drying, Fastflow offers excellent opacity and a high gloss finish. By using the full Fastflow system of undercoat and gloss together, it provides a high-quality, long-lasting finish and is the perfect partner to Crown Trade’s Clean Extreme range.

The colour scheme was specified by the client with Crown tinting each of the Clean Extreme and Fastflow products used to match the specified colour palette. The fact that both product ranges are available in thousands of different tones and shades highlights that there’s no need to have to choose between performance and aesthetics.

Rob Barrett, director at Mid Glam Decorators comments on the finished project: “We’ve used products from Crown Trade’s Clean Extreme range numerous times and we’ve always had excellent feedback from clients. When it came to working on such a large, high profile project we knew we could rely on Clean Extreme to deliver the quality of finish demanded by the client so we recommended a change in specification to Crown. The client was pleased with the end result and for us, it’s a case of another job well done for Clean Extreme.”

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