Colour specification celebrated in paint products TV campaign

Crown Paints has launched a TV campaign, celebrating its heritage and renowned expertise in innovation and colour specification.

Crown Paints has exercised a big screen presence for the past 2 years, offering its sponsorship to ITV’s ‘Through the Keyhole’.

Earlier this year, the company also signed up to a 12 month sponsorship of Sky Sports News HQ’s 10pm bulletin to showcase its Crown, Sadolin and Sandtex paint products

As part of its new ‘Inside the Tin’ campaign, an advert focusing Crown Paints’ history will be aired from Monday 21^st September. In 30 seconds, it will explore the company’s colour trends and innovative Breatheasy formulation.

Featuring an assortment of lifestyle stories, the advert aims to exhibit the bonds people have to colour, and colour’s ability to reflect different personalities, whilst highlighting Crown Paints’ expertise in colour specification and innovation.

Colour specification and innovation

Crown Paints provides a colour specification service, which is delivered through a number of initiatives, such as its informative Colour Influences programme.

The company’s Colour Services Team works to provide advice and support for professional clients, who may be seeking ideas, insight and inspiration.

Crown Paints has also introduced a range of new innovations to the specification sector.

It is responsible for the Earthbalance programme, via which it has campaigned for energy and waste reductions, secured zero waste to landfill and achieved high percentage recycling rates.

In addition, it has introduced the innovative Crown Trade Fastflow Quick Dry Glass to the paints, coatings and finishes industry.

• Visit Crown Trade’s website

Crown Trade,
PO Box 37,
Hollins Road,
Darwen,
BB3 0BG,
United Kingdom,

Phone 0330 0240310
Fax 01254 774414

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