The Glass and Glazing Federation (GGF) has issued a free promotional support package to all of its consumer facing Member companies, to show customers that they are part of MyGlazing.com and increase brand awareness.
First launched in Autumn 2015, MyGlazing.com has focused on web innovations and a national PR campaign to drive traffic to the website. The GGF recently launched an ‘Energy Savings Calculator’ on the site, as well as the ‘Window with a View’ competition to increase website traffic.
The company aims to get over one hundred thousand consumers engaging with MyGlazing.com by the end of the year.
The website currently attracts an average of 500 new visits each week day, a number that the GGF expects to grow significantly with its online marketing plan and with GGF Member companies using the consumer friendly promotion packs which include MyGlazing.com branded vehicle and window stickers.
To join MyGlazing.com companies must first become a member of the Glass and Glazing Federation and comply with the organisation’s Consumer Code of Practice as approved by the Chartered Trading Standards Institute (CTSI).
Companies interested in becoming a GGF Member and joining MyGlazing.com must contact membership@ggf.org.uk. Annual fees start at £330.
