HSS Hire is encouraging construction workers to protect themselves against the summer heat by providing free sun screen at the new Bloomberg site in Central London. Backed by Cancer Research UK, its poster campaign aims to promote sun safety on site.
Developed in conjunction with Sir Robert McAlpine, who owns the Bloomberg site, the campaign targets construction workers. When it comes to skin cancer diagnosis, health authorities have identified them as an ‘at risk’ group: research has revealed that 55% of skin cancer patients work within the construction industry.
As working outside for prolonged periods of time exposes your skin to the sun’s dangerous rays, it is important take necessary precautions, such as applying sun screen on a regular basis.
HSS’ campaign has been developed to remind construction workers of the consequences too much sun exposure can have.
The campaign’s posters, which are sun reactive, feature a colourless face beneath a hard hat. When subjected to 15 seconds of direct, ultraviolet light, the graphic morphs into a skull in a shock of vibrant colour. Photochromic inks were used to create the effect; the campaign is the first of its kind to utilise this particular technology in poster format.
The posters have been mounted around the Bloomberg development, a construction site on Queen Victoria Street, which spans 1,000,000 square feet and employs 1,200 Trade Contractor employees. At the HSS Onsite store, free sun screen is also available to all construction workers.
If the campaign proves successful, it could be rolled out across all HSS Onsite facilities to increase awareness on a national scale.
“Sun safety awareness is hugely important in helping to prevent skin cancer,” comments Ruth Blackwell from Cancer Research UK. “It’s fantastic to see HSS Hire and Sir Robert McAlpine working together for such an important cause.”
The latest Builders Merchant Building Index (BMBI) report shows builders’ merchants’ value sales in October were up +1.2% compared to the same month last year.
Posted in Articles, Bathrooms & Toilets, Bricks & Blocks, Building Associations & Institutes, Building Industry News, Building Products & Structures, Building Services, Building Systems, Civil Engineering, Cladding, Concrete, Cement, Admixtures, Drainage, Drainage Services, Floors, Garden, Hand Tools, Hard Landscaping & Walkways, Health & Safety, Heating Systems, Controls and Management, Heating, Ventilation and Air Conditioning - HVAC, Information Technology, Interior Design & Construction, Interiors, Landscaping, news, Paints, Paints, Coatings & Finishes, Pipes, Pipes & Fittings, Plant, Equipment and Hire, Plumbing, Power Tools, Publications, Research & Materials Testing, Restoration & Refurbishment, Retrofit & Renovation, Site Preparation, Sustainability & Energy Efficiency, Timber Buildings and Timber Products, Walls, Waste Management & RecyclingKids’ Village is delighted to have partnered with GEZE UK as their 2025 charity of the year – find out more via the article…
Posted in Access Control & Door Entry Systems, Architectural Ironmongery, Articles, Building Industry Events, Building Industry News, Building Products & Structures, Building Services, Charity work, Doors, Facility Management & Building Services, Health & Safety, Restoration & Refurbishment, Retrofit & Renovation, Security and Fire Protection, WindowsThe Encon Group, the leading independent distributor of building materials, is pleased to announce that it has been awarded Silver membership of The 5% Club by the 2024/25 Employer Audit Scheme.
Posted in Articles, Awards, Bricks & Blocks, Building Associations & Institutes, Building Industry Events, Building Industry News, Building Products & Structures, Building Regulations & Accreditations, Building Services, Building Systems, Civil Engineering, Cladding, Concrete, Cement, Admixtures, Facades, Hard Landscaping & Walkways, Health & Safety, Insulation, Landscaping, Plant, Equipment and Hire, Recruitment, Restoration & Refurbishment, Retrofit & Renovation, Site Preparation, Training, WallsLocated in Charlton, South London, SWA member West Leigh was established during the Blitz, in 1943. During the destruction in London, the company helped in repairing windows and facades that had been damaged by bombings throughout the city.
Posted in Articles, Building Associations & Institutes, Building Industry News, Building Products & Structures, Building Services, Building Systems, Case Studies, Facades, Glass, Glazing, Restoration & Refurbishment, Retrofit & Renovation, Steel and Structural Frames, Walls, Windows