Luxury Flooring: Forget the Showroom – How Homeowners Actually Shop for Flooring in 2026
For decades, the flooring industry has assumed that people need to walk into a showroom and feel a plank underfoot before spending thousands on a new floor. A perfectly reasonable expectation, but new customer data from Luxury Flooring suggests that assumption is out of date. The real decision-making moment has shifted from the shop floor to the kitchen table.
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