Freefoam Building Products’ long-standing relationship with LBS Group demonstrates how the roofline manufacturer supports builders’ merchants by establishing strong partnerships based on trust, service, and shared values.
Established in 1931 in Llandilo, the business is run today by Rachel and Ben Davies – great grandchildren of the original owner. From small beginnings at just one location the company has grown and now operates with 52 branches over 29 sites.
As the largest independent builders’ merchant in South Wales LBS has grown significantly over the years. The partnership between the two companies is an example of how a supplier relationship can contribute to long-term success.
Freefoam video
The partnership is featured in a new video release from Freefoam, filmed at LBS branches in South Wales and at the company’s head office in Ammanford. The video highlights how the company works closely with merchant partners such as LBS to provide consistent product availability, trusted support, and a relationship-led approach that helps merchants serve their customers with confidence.
Rachel Davies says the company’s focus on people and partnerships has been central to its growth.
“Cultivating long-standing relationships with customers, staff, and suppliers such as Freefoam Building Products has given our business the grounding it needs to succeed,” she says.
“Our relationship has gone from strength to strength over the years. As we have grown the business and added merchant branches, every single one of those has been stocked with Freefoam products. It’s a sign of success.”
That same commitment to long-term relationships is reflected in the way Freefoam works with LBS.
Ben Davies comments: “We’ve been working with Freefoam for 15 years. Freefoam shares our values and works well with management and our branch staff — the feedback is always positive.”
The company’s soffit and fascia roofline products are kept in stock at all 19 builders merchant branches, with White a traditional big seller. Woodgrains and Anthracite Grey are also popular.
“It’s the depth of our stock and the fact it’s always available that keeps customers coming back,” explains Ben.
Aidan Harte, CEO of Freefoam Building Products, concludes: “We are proud of the relationship we have with LBS. It’s the perfect example of how Freefoam manage and support large multi-branch merchants.
“We make sure they get the same high level of service and integrated support as a single site independent customer and we’re committed to being part of their ongoing growth and development.”
See the company’s full range here – call 01604 683866 for merchant prices and more.
